• Alex Radford

Google's New Cookies Features May Hamper Online Advertising, Improve Privacy

New measures limiting the use of cookies in the Google Chrome browser, will give users more easy-to-access information and power over which cookies websites have installed on their browsers. Crucially distinguishing between cookies that help you and those that glean data for advertisers. Google is also prohibiting another type of online tracking called fingerprinting. The ability to better control who's tracking you to sell you things sounds great for privacy transparency, but it's also beneficial for Google's bottom line. These changes are likely to impact the amount of data third parties can collect on internet users and give Google an even greater edge over competitors.



©2020 D3 Digital Limited | Privacy Policy