• Alex Radford

Google testing ads in Assistant results.

With billions of devices now connected to the Google Assistant ecosystem it was always going to happen, but this is the first time I’ve seen the results out in the open. Currently only on Android devices it makes sense that Google is testing ads in Assistant (and then I presume Google Home devices) as it is inevitable that revenue through browsers will wane, they’ll need to top this up through ads in Assistant.



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