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  • Alex Radford

Spotify Discover Weekly Playlist



Spotify has begun testing a new type of ad in Discover Weekly, its personalized playlist of music that’s the streaming service’s flagship feature. The company says that, for the first time, it will allow a brand to “sponsor” this playlist as opposed to just running ads. It believes many advertisers will be interested in this opportunity due to the playlist’s ability to reach heavily engaged Spotify users, and because it allows advertisers to “own the personalized listening experience” on Spotify.


Read more here: https://techcrunch.com/2019/01/07/spotify-will-let-now-brands-sponsor-its-discover-weekly-weekly-playlist/



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