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  • Alex Radford

Q4 2018 PPC report



Adstage has recently released its Q4 2018 PPC report, in which it has analysed 13.3 billion impressions and nearly 136 million clicks. Thus provides stats on CPM, CPC, and CTR benchmarks for Facebook, Facebook Messenger, Instagram, LinkedIn, Twitter, Google Ads, Google Display Network, YouTube, and Bing Ads.

Highlights:

  • Facebook News Feed

  • Median CPC of US$0.57

  • Median CPM of US$8.35

  • Increased by 3.6% since Q3 2018

  • Increased the same, by 3.6% year over year in Q4 2018

Google Search Ads

  • Median CPC of US$1.33

  • CPC increased by 46.2% year over year in Q4 2018

You Tube

  • Median CPM of US$9.88

  • CPM decreased by 18.6% year over year in Q4 2018

Interesting Facts

  • According to eMarketer, 25% of all U.S. digital advertising is now video, with Facebook taking in roughly 2x more net video revenue than YouTube

  • 180 million hours of YouTube viewed on TV screens daily

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