The Death of the Cookie.
Over the past 10 years, increasing third-party cookie activity has created a mushrooming ad tech industry, with hundreds of middlemen that farm, repackage and sell third-party cookie data. Meanwhile, there has been growing concern about data privacy, managing risk due to data breaches, and government regulations. Such as the European General Data Protection Regulation and the California Consumer Protection Act. Something had to change.
I for one am not sad; the death of cookies as we know them, leaves the future wide open. And the future is promising, if we start working on alternatives that balance users’ privacy with the value proposition from consumer marketing and commerce.